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Download Ebook Boomer Brands: Iconic Brands that Shaped Our Childhood, by Barry Silverstein

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Boomer Brands: Iconic Brands that Shaped Our Childhood, by Barry Silverstein

Download Ebook Boomer Brands: Iconic Brands that Shaped Our Childhood, by Barry Silverstein

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Review

When was the last time you had your memory tickled over a long-forgotten but prized product that shaped your childhood? You'll find a lot of those "Oh, yeah, I remember" moments in Barry Silverstein's wonderful wander down Memory Lane. "Try it, you'll like it." Ron Schon, Retired Advertising Agency Executive and OLLI Instructor, "The History of Advertising" Boomer Brands is a delightful book filled with fun facts about our favorite childhood brands and memories. If you're over 50, you're sure to enjoy this nostalgic, entertaining and informative stroll down Memory Lane. Nancy Collamer, Career/Retirement Coach and Author, SecondAct Careers If you remember watching Saturday morning TV while slurping down a bowl of Frosted Flakes, or perhaps begged your parents to visit Disneyland after watching Wonderful World of Disney on Sunday night, you'll want to read Boomer Brands. This enjoyable, easy read is chock full of fun facts about what made the brands we grew up with iconic. Anne Holmes, "Boomer in Chief," National Association of Baby Boomer Women Barry Silverstein offers a fun walk down Memory Lane for boomers, describing what made some of their favorite childhood brands so treasured then and now. Richard Eisenberg, Managing Editor, Nextavenue.org For a delightful look at the products and mores that shaped the lives of the boomer generation, you can't do much better than Boomer Brands by Barry Silverstein. ... Boomer Brands is a quick read, and Barry Silverstein provides some marvelous anecdotes concerning his subject matter. ... If you're looking for some pleasant nostalgia, a fond look at a simpler time, and a good book to curl up with for a few hours, then you've found just that in Boomer Brands. I highly recommend it. 5 Star Review, Keith Julius, Readers' Favorite Boomer Brands is a sunny, nostalgic showcase of some of the beloved toys, foods, television shows, and consumer goods that formed such a huge part of that generation's youthful memories. ... The book provides a memory-filled history of how items were developed and strategically marketed, including the reasons why boomers have such a strong emotional attachment to their favorite brands. ... Boomer Brands is an informative and lighthearted peek back at the way Madison Avenue created a huge and enduring market for many iconic consumer products and social trends. 5 Star Review, Rachel Jagareski, Foreword Reviews A unique, entertaining, nostalgic, and impressively informative read from first page to last, Boomer Brands is an extraordinary and very highly recommended addition to both community and academic library collections. Midwest Book Reviews In 14 breezy but highly informative chapters, Silverstein covers various product categories that were popular during the Boomer childhood years... a delightful journey through a time that saw 'the birth of the modern brand.' Publishers Weekly

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About the Author

Barry Silverstein is a Boomer, freelance writer and retired direct marketing/brand marketing professional. He ran his own direct marketing agency for twenty years and worked for other leading marketing agencies and organizations during a forty year marketing career. Silverstein is the author of numerous non-fiction marketing and small business books, including Business-to-Business Internet Marketing (the first book on the subject), Internet Marketing for Technology Companies, and The Breakaway Brand. He teaches an online course, "Big Brand Strategies for Small Brands." He also writes a blog for Boomers called "Happily Rewired." Silverstein resides with his wife in the Asheville, North Carolina area. His website is www.barrysilverstein.com

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Product details

Paperback: 194 pages

Publisher: GuideWords Publishing (February 5, 2019)

Language: English

ISBN-10: 0996576037

ISBN-13: 978-0996576031

Product Dimensions:

6 x 0.4 x 9 inches

Shipping Weight: 9.9 ounces (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

8 customer reviews

Amazon Best Sellers Rank:

#448,823 in Books (See Top 100 in Books)

First, let me confess I am a NOSTALGIAPHILE! I absolutely LOVE to learn about the hows and whys of things of exciting places or events and or items. I especially love that which brings back fond memories of my yesteryear. "Boomer Brands" hits the sweet spot for me. When I came across this book I felt it would be a great addition to my library, I was so right! It is a great read, chock full of all kinds of information on TV shows, foods, toys of the times, etc.My bookshelves are full of reference books of all types. This book will have a prominent home there. I can only imagine the difficult time the author had in deciding on what to include in this book. While I read the book I anticipated what would be coming often I was right. There were times I was wrong. There is definitely a pleasant task awaiting the author, the next iteration of this theme.If you love that what was and want to be surprised at what still is, you will want to purchase this well written authoritative book.This book will be my new gift to my fellow Boomers! I patiently await "Boomer Brands 2"

Did you imagine yourself part of Howdy Doody’s Peanut Gallery? Did you balance a bowl of Sugar Pops on your lap while watching Saturday morning cartoons? Did your family take road trips with no seat belts, car seats, or air-conditioning in a Woodie? Did you watch The Wonderful World of Disney with your family on Sunday nights eating Swanson TV dinners?If so, Barry Silverstein’s new book, “Boomer Brands: Iconic Brands that Shaped Our Childhood” will help you step back to a simpler time and relive all those precious memories. We baby boomers are a sentimental bunch and this book is sure to bring a smile and a warm, fuzzy feeling to those who grew up in the 50s, 60s, and 70s.Silverstein, as a retired brand marketer, takes a unique look at some of the beloved brands and ads we boomers remember fondly. Advertising was simpler since kids were easily impressed before the era of technology. As the author points out, View-Masters, Polaroid cameras, and colored TVs blew our minds. Remember StarKist’s mascot, Charlie the Tuna? The spokes-tuna that uttered the iconic phrase, “Sorry, Charlie,” because he wasn’t good enough to get caught and be canned by the famous brand of tuna? “We kids may not have understood the whole logic behind ‘why would a tuna want to be caught,’ but that didn’t really matter,” Silverstein writes. Used to slapstick violence in cartoons like Tom & Jerry, The Roadrunner, and the Bugs Bunny Show, some ads appealed to our more aggressive side like the 60s slogan, “How about a Hawaiian punch?” Advertisers were also able to use our fascination for space to sell us an orange-powdered drink mix, Tang.The book lists products we loved like Little Golden books, Jiffy Pop, Silly Putty, Bazooka bubble gum, Schwinn bikes, and Twinkies. Silverstein also includes programs we watched such as Bozo the Clown (I loved this show so much I had an imaginary friend named after him) Beany & Cecil, Romper Room, H.R. Pufnstuf, and Mighty Mouse. They’re all here as well as popular beauty products, automobiles, restaurants, and music that we all adored.Both nostalgic and informative, this book is a must-read and highly recommended for baby boomers who want to meander down Memory Lane.

"Boomer Brands" is a clever way to recall our youth - the Good Humor truck and raspberry popsicles, TV dinners on TV trays, Birkenstocks to Woodstock, and the rise of our commitment to Keep America Beautiful with billboards that dotted the first cross-country highways. No matter when you became a part of the Boomer generation when reading 'Boomer Brands' you'll recall long-forgotten memories and those with whom you shared fun times. An easy read, it's a great gift for your Boomer friends and a way to share your youth with children and grandchildren alike.

Do you remember the excitement of finding a Captain Midnight decoder ring in your mailbox, or digging through a box of Cheerios in search of a toy replica of the Lone Ranger? If you want to feel that excitement again, you must read Boomer Brands.Barry Silverstein has lovingly collected and categorized the most iconic brands of the 50’s and 60’s which influenced what we ate, what we watched on TV, and who we admired (or wanted to be). You will be transported back to a simpler time and place when TV commercials, and the actors who promoted their products, were actually fun to watch. Who doesn’t remember Mikey who didn’t like anything (except Life Cereal)? And find out how the vanilla cream filling came to be in Twinkies. You’ll be surprised.So hop on this magic carpet ride to your childhood. I guarantee you will enjoy the ride.

Anything that can give us a momentary escape from the world we live in is a big plus in my book, and this book does that especially for Boomers On television remember The Lone Ranger, Mr. Wizard, and Huckleberry Hound? Remember snacking on Twinkies, Oreo cookies and those trips to the Good Humor truck? These are just some of the subjects covered in Boomer Brands which also gives you some insight into the origins of these iconic subjects. Barry Silverstein creates some wonderful memories for us and you will not be disappointed!

It is said that among the advantages of losing our memories as we age is that we are always meeting new friends, we can hide our own Easter eggs, and we are always meeting new friends. Similarly, I really enjoyed reading -- and be reminded of -- so many of the things that made up my youth. And I enjoyed reading it the second time just as much. And the third.... I think I remember that right.

I enjoyed reading Boomer Brands as it's a quick read and cleverly written. This book takes you back to special memories that you may have tucked away and helps the reader to remember the brands that shaped our childhood. I loved reading about the history of the products and would highly recommend this book to any fellow boomer and non-boomers.

This is an awesome book! What a great gift idea, as we all know a "boomer". Page after page, I was reunited with images of my past. Reading this book was like taking a trip to the antique store in my mind. Thanks Barry, for putting all these memories in the forefront.

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