Download Ebook White Working Class: Overcoming Class Cluelessness in America
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White Working Class: Overcoming Class Cluelessness in America
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Audible Audiobook
Listening Length: 3 hours and 28 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Blackstone Audio, Inc.
Audible.com Release Date: June 27, 2017
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Language: English, English
ASIN: B072N9NBN8
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Excellent read for those of us who are interested in bridging the divide between what this writer has defined as the white working class and the elite. However, it did not include what I have defined as the “hybrid classâ€, of which I and many of my friends belong. It consists of people born, raised and loved by white working class families, that went to college willingly and enthusiastically and evolved into what this book defines as an elitist. We are proud of our growth, yet still love and admire our working class families. We walk on eggshells when visiting family gatherings because we know exactly how and what our family members think and feel; however, they have no clue what we hybrids think and feel. The writer confessed she is from an elite background who married into the working class. She is trying very hard to “understand†them, but we hybrids know they are “our people†and in many ways, they are us. We love the working class independence to not accept government assistance, we fight for our country (every male in my family has been in the military), we admire their strength and endurance. We want them in our foxhole with us. We also know their racism, bigotry, and misogynistic leanings are very deep. This book will be read by mostly elitists and hopefully, they will better understand the white working class for all their strengths, and try to communicate with them better on what we all have in common. I would like to see more working class folks read this book as well so both groups can discuss it calmly; however, my experience has been that the white working class won’t read it because it is perceived by them as a condescending book written by an academic (elitist). As a hybrid, I am careful with my words with my elitist family as well as my working class family because they truly are polarized. There are a lot more hybrids out there than are recognized. They need to be addressed as well. We may be the key to a coming together in the future.
I learned two things when I opened White Working Class. One, I am a class migrant (“someone who has moved from one class to anotherâ€). Two, apparently I’m not working class at all, and never was. Williams curiously defines “working class†to mean middle class.She defines working class as: “Americans . . . with household incomes above the bottom third but below the top 20%.†She adds in as well “families with higher incomes but no college graduates,†highlighting the increasing relevance of education to class in America. This results in a range of family incomes from $41,005 to $131,962. Williams has a point when she says that almost all Americans consider themselves middle class. But calling couples who make $130,000 a year “working class†is silly. Williams contrasts the working class with “elites,†i.e., “Americans with household incomes in the top 20% and at least one member who is a college graduate.†This elite is largely a professional and managerial elite (PME).By this measure I was only working class for a brief few years between grad school and law school. Otherwise I have been poor or elite my entire life.(I don’t like Williams’ definition, but for the purposes of this review, when I say “working class,†I mean working class as she defines it.)Williams was motivated to write this book by attempts to answer “the kinds of questions people tend to ask me in blunt private moments. Questions like, ‘Why doesn’t the working class get with it and go to college?’ and ‘Why don’t they just move to where the jobs are?’†I will focus on those two questions first.College and the Working ClassOne reason members of the working class don’t go to college is that it doesn’t make sense for everyone to go to college, because a college degree isn’t a sufficiently useful credential for every job. Our public policies, and especially the public discourse in the news, is almost obsessively focused on college. This reflects the biases of policymakers—college graduates almost to a man and woman—and of the elites who have an outsized influence public policy, rather than the economic reality. Even today, only around a third of adult Americans have a college degree.A college degree is less valuable for members of the working class. They lack the social capital to maximize their investment: “Working-class kids worry they might end up with a first-class degree and still fail to get a job because they don’t know the unwritten social codes of professional life.†And we have evidence that class bias matters. For example, Williams writes about a study showing that top law firms responded to subtle clues as to social class in resumes (it was probably a mistake to list “old time music†as an interest when I was applying to law firm jobs).College is a risk. Williams points out that “an increasing number of male college grads end up in low- or medium- skilled jobs†and that between 15 and 20% of “college graduates earn less than does the average high-school graduate.†(I would have liked to learn who these people are and whether they are more likely to come from the PME or the working class.) This after college tuition has risen at well above the rate of inflation for decades.The working class values devalues a college education because so many of the jobs it opens up are “pencil pusher†jobs that the working class doesn’t value. The working class does value, on the other hand, the farmers who feed the country and the oil workers who keep the economy moving. They have a point.And working class high school students are sometimes steered away from top-tier schools. My guidance counselor did even though she knew my grades were good enough for a top-tier school.But, still, the “rigid, highly supervised jobs†of the working class “often are boring, repetitive, or both, which makes the work psychologically challenging.†This is nothing new, although there are fewer of them. There are, of course, more interesting and remunerative jobs available. But we have increasingly walled off jobs with occupational licensure. And we culturally denigrated the skilled trades (now facing a labor shortage). We killed vocational training because it made elites uncomfortable. Up-credentialing—requiring an expensive college or master’s degree where unnecessary—created an unnecessary bias toward families with money and the cognitive elite.Economic MobilityWhy don’t members of the working class move to where the jobs are? They have in the past, but when they moved, they largely moved as family units.The PME and the working class build networks in fundamentally different ways. The large “entrepreneurial networks†elites work assiduously to build, largely for the professional benefits, are seen as insincere by the working class (the working class values sincerity; “[t]he professional elite values irony and polishâ€). I take naturally to building those networks, but I have a bad habit of mistaking them for something other than the transactional relationships they are.The working class, on the other hand, rely on “clique networks,†“where everybody knows everyone else and ties run deep.†My mom moved to my hometown as a pre-teen; she was married to my dad a couple years before she became “one of them.†But almost twenty years after my dad died one of us she remains. These “clique networks†(there is a certain class bias baked right into the names, by the way) provide “material help with child car and home improvements—things wealthier families buy.†This makes working class families less mobile, because clique networks are valuable, local, and cannot easily be recreated.“Moving for a job doesn’t strike the professional elite as odd, because the professional elite relies heavily on work to shape identity.†The working class sees it very differently. People from back home care little about my job. There seemed to be a general sense (before we had our daughter), that any professional success was at least canceled out by a failure to stay at home or start a family. There is, after all, “the question of what moving away might imply: that you care more about your job than your community.†Family is a priority to the working class in a way that it is not to the elite. You might see that as necessary to the functioning of the “clique networksâ€; I would also argue that it is morally superior.Institutions, or “Little Platoonsâ€Blue collar families embrace institutions that promote the traits they value, like stability and self-discipline. Especially religion. (This is an area is which Williams’ odd definition of working class can be a bit misleading. According to Pew, the annual household income tranche most likely to attend religious services at least once a week is $50,000 to $99,999. And Williams may make too much of the difference. The range from the lowest tranche ($100,000+) to the highest tranche is only from 30% to 37%.)Another institution promoting stability and self-discipline is the military, which “provides a reset button—a proxy for being brought up in a stable and ordered environment.†Another way to look at it is as the literal military platoon being a Burkean platoon—one that recruits and pays.(Williams frequently cites J.D. Vance’s Hillbilly Elegy, by the way.)Williams sees the working class as having a “communitarian streak†that “manifests itself in other, clearly laudable ways. Households earning $50,000 to $75,000 give away far more of their discretionary income (7.6%) than do households earning $100,000 or more (4.2%).†Presumably this undercounts, because it doesn’t include informal charity (including non-monetary charity) through clique networks.Along with the extended family, these institutions provide the backbone of civil society. Williams’ “working class†should be lauded for keeping them going, especially since civic engagement has dropped sharply.Class Cluelessness“Class consciousness†has been replaced by “class cluelessness†and “class callousness.†Elites went from honoring the working class to scorning it.This leads to an intense bias in public discourse (which is dominated by elites) toward elite values as opposed to working class values. Williams tends to share at least some of that. She carefully documents the working class but talks about them like a bug through glass. There is a lot to be said for working class values, and not just on family. “[W]hen asked what traits they admire, both black and white working-class Americans mention moral traits, in contrast to elites, who derive self-worth more from merit than morality.â€Part of overcoming the growing class divide in America is elites recognizing that elite folkways are just that, not “good taste.â€The 2016 Election, Sex, and RaceSome of the strongest parts of the book deal with the 2016 election.Hillary’s campaign was class-clueless because it focused on shattering the glass ceiling and “[s]hattering the glass ceiling means giving privileged women access to the high-level jobs now held almost exclusively by privileged men.†(It also wouldn’t exactly be a great step forward for the working man or woman for political power to pass between spouses.) Married working class women instead responded to the weakness in the blue collar job market on which their husbands relied.Elites and the working class see sex and race in different ways. “For working-class women, becoming a homemaker signals a rise in status, not only for herself but for her entire family. But for PME women, becoming a stay-at-home mother entails a fall in status, from investment banker to ‘just a homemaker.’†The treatment of sexism is also class-coded. “When it comes to gender equality, elite men tend to talk the talk but don’t walk the walk; working-class men walk the walk but don’t talk the talk. For example, the average working-class man is less likely to espouse egalitarian [rhetoric] than his professional-class counterpart; but he spends more time caring for his children than does his elite counterpart.†But public discourse focuses on the former over the latter.Williams also points out, quite correctly, that PME and working class whites express racism in different ways, ways that reflect their own relative values: the PME construe people of color as lacking in merit and the working class construe people of color as lacking in morality. The anti-racism norms of the PME, though, focus on the sort of racism more common among the working class.Working class views on success also partially (very partially) explain why Trump is (and has been, going back well before his political career) popular with the working class. They distrust the PME but admire business owners. “For many in the working class, becoming a member of the professional class is an ambiguous achievement—you have more money, yes, but you also have to adopt new folkways, like two-facedness.†This is something I have struggled with, and in many ways it is as constraining as “boring†and “repetitive†working class jobs. Owning a business, on the other hand, represents a freedom from that. And real estate is seen (incorrectly) as more real and valuable than wealth made up of shares in the residual earnings of a corporation.Williams’ PrescriptionsLess worthwhile is the prescriptive section. Williams certainly has her political and ideological bias, and your view of this section will probably depend in large part on your own priors.I don’t share Williams’ priors, but it is silly to act as if there is a level of anti-government propaganda that is insurmountable by a media, public education system, higher education system, and the bureaucracy itself that are largely dominated by the Left. More likely? The working class are unimpressed by their interactions with government, they see public resources siphoned off for the benefit of the elite, and they have just enough money to pay taxes and for those taxes to hurt.Williams says some very sensible stuff. “Rather than turning the climate change debate into a fight over the authority of science, why not enlist the support of farmers who see the changes on the ground as desertification sets in?†But doesn’t that also mean talking to the people affected by onerous regulations directed at combatting climate change? Working class Americans would tend to respect the traditionalism and work ethic they share with immigrants. But “working-class whites, themselves disciplined by rules, tend to disapprove of those who don’t follow them.†And the national discourse focuses on illegal immigration, which saps support for legal immigration.“Means-tested programs inadvertently set the ‘have-a-littles’ against the ‘have-nots.’†True welfare stand in contrast with programs tied to work, which working class people see as “an income that a person deserves and has basically worked for.†Given how those programs have been sold, that makes sense. Williams is wrong, then, to echo the oft-repeated mockery of Tea Party members demanding that government take its “hands off our Medicare!†Medicare is billed as being something we pay for through our payroll taxes.I won’t belabor my various policy disagreements with Williams. In part because it is a bit of a moot point. “The working class—of all races—has been asked to swallow a lot of economic pain while elites have focused on noneconomic issues: this is the first generation in American history to experience lifetime downward mobility compared with people their age a decade before.â€The Economic Divide and ConclusionThere was a big economic shift over the past several decades. “The typical white working-class household income doubled†between 1945 and 1975 but has been stagnant since. During that period, “professional-elite wages . . . increased dramatically, while the wages of high school educated men fell 47%.†The malaise looks much worse when you get beyond wages. “The percentage of men so discouraged they are not looking for work has tripled.†The number of white children living in poor neighborhoods has increased sharply. And “[w]hite working-class men now are dying younger than they did a generation ago.â€Williams describes disability as the “most valuable†program for the working class, but it is impossible to ascribe the drastic increase in disabled—e.g., 1 in 4 working-age adults are on disability in Hale County, Alabama—as reasonably related to actual disability rates given changes in work and in medical care. Disability instead operates as a crude form of welfare with extremely negative cultural effects.It is one thing to criticize working class men for failing to adapt to a changing market, but PME men are doing so from the perch of high-status, high-paying jobs in healthy professions.Williams notes that the working class have shifted from elite folkways to those of the poor when it comes to having children before marriage. Williams sees “the decline in marriage as a symptom of the working class’s economic decline—not, as some argue, its cause. I disagree. People can be poor as heck and happily married—ask my mom. There is a deeper issue here.Williams’ political prescriptions are off. On the other hand, her calls for elites to better understand and appreciate the working class and their values are more than welcome. But while the populist rebellion against elites is very real and is rooted in valid complaints (and of which Trump is merely an opportunist), the issues with the working class are largely cultural issues. Issues that cannot be fixed politically, because government cannot fix culture (though it can break it), and issues that cannot be fixed by elites, because people from outside a culture cannot fix that culture (although the informational role of outside observers is vital).There is also great value here in focusing on white Americans. Public discourse in American tends to ineluctably be shaped by race, and not without reason. But it can obscure real issues. The problems of the black working class, or the Hispanic working class, are not that different than the problems of the white working class. But, as Williams shows, in the US the Left tends to talk about the white working class the same way that the Right talks about the non-white working class, and neither are helpful.The biggest takeaway is that education is increasingly driving both the definition and importance of class in America. This is a big deal. We don’t sufficiently understand what it means, and we aren’t worrying enough about it.Disclosure: I received a review copy of White Working Class via NetGalley. (If my review shows as a verified purchase it is because I bought a hardcover copy after the fact for professional purposes and to loan to my wife.)
God, I hope the Democratic leadership pays attention to Joan Williams. I didn't agree with everything she said, but she is at least trying to understand why, since the days of the "Reagan Democrats," white working class voters have gone for the Republicans even as the Republicans promoted policies that shafted working people. The answer, according to Williams, starts with dignity. Liberal elites, for all their claimed devotion to cultural sensitivity, have disrespected the culture of prideful work in hard jobs, settled living, and devotion (at least rhetorically) to family and place. Williams calls on the elites to extend their empathy to the anger and pain of those who have seen the middle class rug pulled out from under them. I thought a lot of her policy recommendations made sense, but her bigger point is that, one way or another, we have to respond to the even greater disruptions that globalization and technology will bring to non-college educated workers of all races. All in all, a timely and useful book on an urgent subject.
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Download Ebook Boomer Brands: Iconic Brands that Shaped Our Childhood, by Barry Silverstein
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Boomer Brands: Iconic Brands that Shaped Our Childhood, by Barry Silverstein
Download Ebook Boomer Brands: Iconic Brands that Shaped Our Childhood, by Barry Silverstein
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Review
When was the last time you had your memory tickled over a long-forgotten but prized product that shaped your childhood? You'll find a lot of those "Oh, yeah, I remember" moments in Barry Silverstein's wonderful wander down Memory Lane. "Try it, you'll like it." Ron Schon, Retired Advertising Agency Executive and OLLI Instructor, "The History of Advertising" Boomer Brands is a delightful book filled with fun facts about our favorite childhood brands and memories. If you're over 50, you're sure to enjoy this nostalgic, entertaining and informative stroll down Memory Lane. Nancy Collamer, Career/Retirement Coach and Author, SecondAct Careers If you remember watching Saturday morning TV while slurping down a bowl of Frosted Flakes, or perhaps begged your parents to visit Disneyland after watching Wonderful World of Disney on Sunday night, you'll want to read Boomer Brands. This enjoyable, easy read is chock full of fun facts about what made the brands we grew up with iconic. Anne Holmes, "Boomer in Chief," National Association of Baby Boomer Women Barry Silverstein offers a fun walk down Memory Lane for boomers, describing what made some of their favorite childhood brands so treasured then and now. Richard Eisenberg, Managing Editor, Nextavenue.org For a delightful look at the products and mores that shaped the lives of the boomer generation, you can't do much better than Boomer Brands by Barry Silverstein. ... Boomer Brands is a quick read, and Barry Silverstein provides some marvelous anecdotes concerning his subject matter. ... If you're looking for some pleasant nostalgia, a fond look at a simpler time, and a good book to curl up with for a few hours, then you've found just that in Boomer Brands. I highly recommend it. 5 Star Review, Keith Julius, Readers' Favorite Boomer Brands is a sunny, nostalgic showcase of some of the beloved toys, foods, television shows, and consumer goods that formed such a huge part of that generation's youthful memories. ... The book provides a memory-filled history of how items were developed and strategically marketed, including the reasons why boomers have such a strong emotional attachment to their favorite brands. ... Boomer Brands is an informative and lighthearted peek back at the way Madison Avenue created a huge and enduring market for many iconic consumer products and social trends. 5 Star Review, Rachel Jagareski, Foreword Reviews A unique, entertaining, nostalgic, and impressively informative read from first page to last, Boomer Brands is an extraordinary and very highly recommended addition to both community and academic library collections. Midwest Book Reviews In 14 breezy but highly informative chapters, Silverstein covers various product categories that were popular during the Boomer childhood years... a delightful journey through a time that saw 'the birth of the modern brand.' Publishers Weekly
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About the Author
Barry Silverstein is a Boomer, freelance writer and retired direct marketing/brand marketing professional. He ran his own direct marketing agency for twenty years and worked for other leading marketing agencies and organizations during a forty year marketing career. Silverstein is the author of numerous non-fiction marketing and small business books, including Business-to-Business Internet Marketing (the first book on the subject), Internet Marketing for Technology Companies, and The Breakaway Brand. He teaches an online course, "Big Brand Strategies for Small Brands." He also writes a blog for Boomers called "Happily Rewired." Silverstein resides with his wife in the Asheville, North Carolina area. His website is www.barrysilverstein.com
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Product details
Paperback: 194 pages
Publisher: GuideWords Publishing (February 5, 2019)
Language: English
ISBN-10: 0996576037
ISBN-13: 978-0996576031
Product Dimensions:
6 x 0.4 x 9 inches
Shipping Weight: 9.9 ounces (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
8 customer reviews
Amazon Best Sellers Rank:
#448,823 in Books (See Top 100 in Books)
First, let me confess I am a NOSTALGIAPHILE! I absolutely LOVE to learn about the hows and whys of things of exciting places or events and or items. I especially love that which brings back fond memories of my yesteryear. "Boomer Brands" hits the sweet spot for me. When I came across this book I felt it would be a great addition to my library, I was so right! It is a great read, chock full of all kinds of information on TV shows, foods, toys of the times, etc.My bookshelves are full of reference books of all types. This book will have a prominent home there. I can only imagine the difficult time the author had in deciding on what to include in this book. While I read the book I anticipated what would be coming often I was right. There were times I was wrong. There is definitely a pleasant task awaiting the author, the next iteration of this theme.If you love that what was and want to be surprised at what still is, you will want to purchase this well written authoritative book.This book will be my new gift to my fellow Boomers! I patiently await "Boomer Brands 2"
Did you imagine yourself part of Howdy Doody’s Peanut Gallery? Did you balance a bowl of Sugar Pops on your lap while watching Saturday morning cartoons? Did your family take road trips with no seat belts, car seats, or air-conditioning in a Woodie? Did you watch The Wonderful World of Disney with your family on Sunday nights eating Swanson TV dinners?If so, Barry Silverstein’s new book, “Boomer Brands: Iconic Brands that Shaped Our Childhood†will help you step back to a simpler time and relive all those precious memories. We baby boomers are a sentimental bunch and this book is sure to bring a smile and a warm, fuzzy feeling to those who grew up in the 50s, 60s, and 70s.Silverstein, as a retired brand marketer, takes a unique look at some of the beloved brands and ads we boomers remember fondly. Advertising was simpler since kids were easily impressed before the era of technology. As the author points out, View-Masters, Polaroid cameras, and colored TVs blew our minds. Remember StarKist’s mascot, Charlie the Tuna? The spokes-tuna that uttered the iconic phrase, “Sorry, Charlie,†because he wasn’t good enough to get caught and be canned by the famous brand of tuna? “We kids may not have understood the whole logic behind ‘why would a tuna want to be caught,’ but that didn’t really matter,†Silverstein writes. Used to slapstick violence in cartoons like Tom & Jerry, The Roadrunner, and the Bugs Bunny Show, some ads appealed to our more aggressive side like the 60s slogan, “How about a Hawaiian punch?†Advertisers were also able to use our fascination for space to sell us an orange-powdered drink mix, Tang.The book lists products we loved like Little Golden books, Jiffy Pop, Silly Putty, Bazooka bubble gum, Schwinn bikes, and Twinkies. Silverstein also includes programs we watched such as Bozo the Clown (I loved this show so much I had an imaginary friend named after him) Beany & Cecil, Romper Room, H.R. Pufnstuf, and Mighty Mouse. They’re all here as well as popular beauty products, automobiles, restaurants, and music that we all adored.Both nostalgic and informative, this book is a must-read and highly recommended for baby boomers who want to meander down Memory Lane.
"Boomer Brands" is a clever way to recall our youth - the Good Humor truck and raspberry popsicles, TV dinners on TV trays, Birkenstocks to Woodstock, and the rise of our commitment to Keep America Beautiful with billboards that dotted the first cross-country highways. No matter when you became a part of the Boomer generation when reading 'Boomer Brands' you'll recall long-forgotten memories and those with whom you shared fun times. An easy read, it's a great gift for your Boomer friends and a way to share your youth with children and grandchildren alike.
Do you remember the excitement of finding a Captain Midnight decoder ring in your mailbox, or digging through a box of Cheerios in search of a toy replica of the Lone Ranger? If you want to feel that excitement again, you must read Boomer Brands.Barry Silverstein has lovingly collected and categorized the most iconic brands of the 50’s and 60’s which influenced what we ate, what we watched on TV, and who we admired (or wanted to be). You will be transported back to a simpler time and place when TV commercials, and the actors who promoted their products, were actually fun to watch. Who doesn’t remember Mikey who didn’t like anything (except Life Cereal)? And find out how the vanilla cream filling came to be in Twinkies. You’ll be surprised.So hop on this magic carpet ride to your childhood. I guarantee you will enjoy the ride.
Anything that can give us a momentary escape from the world we live in is a big plus in my book, and this book does that especially for Boomers On television remember The Lone Ranger, Mr. Wizard, and Huckleberry Hound? Remember snacking on Twinkies, Oreo cookies and those trips to the Good Humor truck? These are just some of the subjects covered in Boomer Brands which also gives you some insight into the origins of these iconic subjects. Barry Silverstein creates some wonderful memories for us and you will not be disappointed!
It is said that among the advantages of losing our memories as we age is that we are always meeting new friends, we can hide our own Easter eggs, and we are always meeting new friends. Similarly, I really enjoyed reading -- and be reminded of -- so many of the things that made up my youth. And I enjoyed reading it the second time just as much. And the third.... I think I remember that right.
I enjoyed reading Boomer Brands as it's a quick read and cleverly written. This book takes you back to special memories that you may have tucked away and helps the reader to remember the brands that shaped our childhood. I loved reading about the history of the products and would highly recommend this book to any fellow boomer and non-boomers.
This is an awesome book! What a great gift idea, as we all know a "boomer". Page after page, I was reunited with images of my past. Reading this book was like taking a trip to the antique store in my mind. Thanks Barry, for putting all these memories in the forefront.
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