Download PDF Competing With Giants: How One Family-Owned Company Took on the Multinationals and Won, by Phương Uyên Trần Jackie Horne
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Competing With Giants: How One Family-Owned Company Took on the Multinationals and Won, by Phương Uyên Trần Jackie Horne
Download PDF Competing With Giants: How One Family-Owned Company Took on the Multinationals and Won, by Phương Uyên Trần Jackie Horne
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About the Author
PhÆ°Æ¡ng Uyên Trần is Deputy CEO of THP group, Vietnam's leading beverage company. In addition to running Number 1 Chu Lai, she is responsible for THP's procurement, domestic and international marketing, public relations, and corporate social responsibility programs. PhÆ°Æ¡ng is an executive of the Beverage Association of Vietnam and also sits on the executive committee of the Young Presidents' Organization (YPO) Vietnam chapter. She is passionate about family-owned businesses, training in the subject at Harvard University, the International Institute for Management Development, and with YPO. She is keen to share her knowledge and regularly speaks about managing family-owned businesses at global conferences. PhÆ°Æ¡ng lives in Ho Chi Minh City, Vietnam.Jackie Horne is an author, editor and journalist who divides her time between the UK, Hong Kong and Sri Lanka. After graduating from Cambridge University with a master's degree in history, she went on to work for the BBC, as well as co-own and edit Asian business publisher, FinanceAsia. She is also a director of the Schools Relief Initiative, an educational and environmental NGO based in Sri Lanka.Â
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Product details
Hardcover: 224 pages
Publisher: ForbesBooks (August 28, 2018)
Language: English
ISBN-10: 1946633151
ISBN-13: 978-1946633156
Product Dimensions:
6 x 0.5 x 9 inches
Shipping Weight: 1.3 pounds (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
11 customer reviews
Amazon Best Sellers Rank:
#123,412 in Books (See Top 100 in Books)
Overall, the premise of COMPETING WITH GIANTS is spot on. The story highlights the successful rise of THP, led by founder, Chairman & CEO Tran Qui Thanh during the rapid establishment and growth of the Vietnamese economy in the 1990s and into the 21st century. THP fits nicely into the backdrop of Vietnam rising to become a powerful force in Asia’s economy.Despite being so personally involved in her family & THP’s growth, author Phuong Yuen Tran spends the book highlighting the growth of THP, the company. The novel looks at Vietnam’s economic impact as from an intellectual & business viewpoint rather than an emotional one. The novel comes across more as a textbook for successful business practices rather than a story about a family rising out of poverty by building a well-regarded business (which could be a completely separate story altogether). Under a different context, Tran can really go deep into the narrative around her parents and develop their characters.The book has an interesting setting and political context - highlighting the trials, tribulations and growth trajectory around the family’s rise to success with a significant credit and homage to her Father, the founder of the company.
I have found much knowledge & trade secret sharing in this book that not every business Founder able to reveal.It is Dare to be Different.Good book to read.
Whether you are scaling your business or becoming a more powerful leader, knowledge is how you compete and succeed.This book delight and teach survival strategies for local businesses in emerging markets, and how to compete with global sharks.
I see my story and find a lot of information that I need in the book for doing my own bussiness in Vietnam.Thank Ms.Phuong.
I read a couple of pages out of curiosity and couldn't put it down till I read the entire book. The book is filled with many outstanding lessons for small businesses, startups, as well large companies and especially for entrepreneurs and business leaders. It's remarkable how Dr. Thanh, the author's father, along with her mother started THP with too many obstacles and built it into a multi-billion dollar business. Dr. Thanh's "nothing is impossible" is a trademark throughout the book and he's a real living example of great leaders who don't let circumstances get in their way.The author described both ups and downs, and shared not only her company's journey but also her family's journey authentically. She graciously and generously takes readers into the inside of the leading beverage company in Vietnam. THP is a great example of successful companies by constantly learning and innovating not only its products, services, but also its processes and management.Thank you, Phuong, for writing this book and sharing it with the world. I highly recommend this book to anyone, especially if you want to learn about business in Vietnam.
Competing With Giants is many powerful stories rolled into one: a family’s rags-to-riches entrepreneurship journey, a fascinating look at life and business in Vietnam, the story of a young Vietnamese woman who dares to defy stereotypes and break with tradition in order to pursue her ambitions. It’s a lesson in values, in cultural norms and the often tumultuous road to success. I found myself rooting for the author as I’d root for the heroine of a page-turning novel, and when I finished reading, I felt like I’d completed an introductory MBA class -- and wished I could go back for more. I also felt energized by the author’s family’s motto, which they have lived out many times over: “Nothing is impossible.â€
I was given a copy of this book by a colleague who had read it. I just ordered another copy so I can keep it on my shelf. The business side of the book reads like a business school case study and is very impressive. You learn a lot about being the "little guy" in business and how you can apply tactics to get ahead regardless of the competition you face. There is another side of this book that makes it hard to put down. It is written about the company owner from his daughter's perspective and is filled with push and pull in the family dynamics that exist in a family run business. She will inherit the company but not because she is his daughter but because of the tough love he gave her and how she proved herself a worthy millennial CEO. Her advise is very different than what women in the US are being told about how to succeed in the boardroom. If you run a business or want to be a woman leader on the rise this is a must read.
Really admire what Dr. Thanh, her father, and THP have achieved in more than 20 years. How amazing a local company could compete directly with big giants like Coca-cola and Pepsi in Vietnam. Great lessons for any local company to be learnt, survived and grow in the very competing environment nowadays. Hope that Phuong as a new generation of leadership, she can bring THP to global successfully in the near future.
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